Image by Yogendra174 via Flickr
Being a website manager I've discovered the challenge of getting users to register to the site, which led me to discovering some useful information about using trust to gain users and repeat visitors.
With 1/20th of a second to make a first impression on the web trust needs to be gained instantly. First I'll state what should be the obvious, your site needs to have a professional design, the clip art graphics and cheesy backgrounds that were okay 5 or 10 years ago are no longer acceptable. Organization, neatness, clarity and sparseness are all very important.
If your site is e-commerce your customers want assurance that they are dealing with a TRUSTWORTHY site, when it comes down to giving personal information over the web trust is key. Take a look at The Humanitarian Coalition site, directly beside the donate form is the 'secure transaction' notification. Prominently display the logos of the service providers you use such as PayPal, eTrust, Visa/Master Card and protect your site with SSL
If your site is in good company and has support from respective brands give it authority by displaying and linking to them. Alternatively if you've done work for recognizable businesses or people promote it to let others know "if they trusted me, so should you". Use testimonials, have a page about your company and the team behind it, or link to a Twitter/Facebook page. Using logos that visitors know will give them a better sense of trust in who you are and what your company is about.
If your site has forum threads or downloads indicate to visitors how many times a question was answered or document was downloaded, use 'like buttons' and sharing tools to let others know their colleagues, friends and other visitors are also using the site. Be available to answer questions, be dependable and consistent but most of all be professional and personal.
Trust, important in life and important for your website.
Cheers,
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