I will admit it, the first time I heard about www.clearlycontacts.ca was through word-of-mouth, my sister had just ordered a paid of prescription glasses from the company and had saved over 60%. I had to check these guys out. After reviewing their site I placed an order. Are you kidding, huge savings, pay after you receive them, 30-day returns with no questions, quick turnaround - who wouldn't place an order. Although everything I mentioned made for a great experience it's what happened afterward that really got my attention. I started following clearly contacts on twitter and facebook, I noticed they took a very interactive approach with their customers, responding to comments and questions, asking what frames users had purchased, and even thanking their customers for helping answer questions from other facebook users. I had my own twitter experience, after receiving a pair of glasses I wasn't happy with I had emailed the company and got no response, sure I could have called but it wasn't a big deal they were $50 but I wanted to test something so I did a twitter reply to @clearlycontacts mentioning no one got back to me, within hours I had a response apologizing and giving me a contact number to get the issue solved. For me clearly contacts is using social networking to its advantage and I suggest more companies take a similar approach.
In addition to a great social media presence, clearly contacts uses Microsoft adCenter to reach deep into it's core demographics, targeting young, tech-savvy women - an audience that accounts for nearly 60 percent of its online sales. I will go into the use of adCenters at another time.
One last thing, I just got my fifth or sixth order from this company, the products sold me but the customer service won me over. Clearly, they're doing something right.
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